Breast Cancer Awareness 

Prioritize YOU.
Schedule Your Mammogram.

Make yourself a priority this October and all year long.

SCHEDULE ONLINE
Or Call 585-241-6400 | Find a Location 
Women celebrating breast cancer awareness events, wearing pink and posing together

An annual screening mammogram only takes 15 minutes.

Scheduling an annual mammogram starting at age 40 (or earlier, depending on your breast cancer risk factors and family history) is one of the most important things women can do to take control of their health. Borg and Ide proudly serves women throughout Rochester and Monroe county with convenient, comfortable screening close to home.

Regular screenings make a difference!

A screening mammogram can detect breast cancer before symptoms appear, when treatment options are often more effective. Whether it's your first mammogram or your annual screening, we're here to make the experience as convenient and comfortable as possible.

Schedule Now

Watch our quick video on Enhanced Breast Cancer Detection® (EBCD) to see how this revolutionary tool works.

Watch our video explaining Enhanced Breast Cancer Detection (EBCD) at Borge and Ide Imaging

Enhanced Breast Cancer Detection (EBCD) logo

Women at a mammogram unit holding an Enhanced Breast Cancer Detection (EBCD) sign

You Deserve More from Your Mammogram

With the Power of Artificial Intelligence

At Borg and Ide Imaging, we offer Enhanced Breast Cancer Detection® (EBCD) with your screening mammogram, combining AI-assisted technology with expert radiologist review.

  • No additional exam time
  • No additional radiation
  • Earlier, more accurate detection
  • Better detection in dense tissue

Learn More About EBCD

"Professional and courteous. This was the first time I’ve had a mammogram and everyone warned me on how much it would hurt and uncomfortable it would be, and I have to say the tech, Lori, was exceptional. I had none of it, and she was so gentle, caring, and efficient. She put me at ease and tried to keep me as comfortable as she could."

— Lisa S (Ridgeway)

1 in 8

Women will develop breast cancer during their lifetime.

80%

Of women diagnosed have no family history of breast cancer.

99%

Five-year survival rate when breast cancer is detected early.

Every woman's risk is different. Talk with your healthcare provider about your personal risk factors and the right screening schedule for you.

Join us in spreading awareness.

Community members spreading breast cancer awareness at a local event
Community members spreading breast cancer awareness at a local event
Community members spreading breast cancer awareness at a local event

Follow Us on Social Media

Like and share our posts to spread awareness around annual breast cancer screening and the importance of early detection.

In Our Community

Join us in the community at the upcoming Breast Cancer Awareness Event as we proudly sponsor:

Making Strides Against Breast Cancer of Rochester

Sunday, October 17, 2026 · ESL Ballpark · 1 Morrie Silver Way, Rochester, NY

Sign Up to Join Us

What can you do during Breast Cancer Awareness Month?

Your Breast Cancer Awareness Checklist:

  • Schedule your annual screening mammogram
  • Download the self-exam guide (linked below)
  • Follow us on social media
  • Participate in a local walk or event - share photos on your social media and tag us!
  • Talk with friends and family about the importance of breast cancer screening!
  • Donate to a local non-profit that supports women diagnosed with breast cancer.

Know what's normal for you.

Already had your mammogram this year? A monthly breast self-exam is a simple habit that helps you notice changes early. It only takes a few minutes and can be done right at home — use our guide to learn what to look and feel for.

Breast Self-Exam Guide

Download our step-by-step card and keep it as a monthly reminder.

Download the Guide 

Frequently asked questions

A screening mammogram is a low-dose breast X-ray used to check for early signs of breast cancer, such as small masses or calcium deposits, before any symptoms appear.

Most women should begin annual screening at age 40. Women at higher risk — including those with a BRCA1 or BRCA2 gene mutation, a close family history of breast cancer, or prior chest radiation therapy between ages 10 and 30 — may need to start as early as age 30.

Most women should have their first screening mammogram at age 40. If you have a family history of breast cancer or other risk factors, talk with your doctor about starting earlier.

Most women should schedule a screening mammogram every year starting at age 40. Your healthcare provider may recommend a different schedule based on your personal risk factors.

Contact your healthcare provider right away. Most lumps are not cancerous, but only a provider can evaluate a change and recommend next steps, which may include additional imaging.

Avoid wearing deodorant, powder, lotion, or talc on your chest and underarms the day of your exam, since these products can interfere with image quality. If you've had a prior mammogram elsewhere, bring those images and reports or have them sent to our office ahead of time.

A technologist positions you at the mammography machine and briefly compresses each breast to capture clear images from multiple angles. The full visit takes about 30 minutes. If you say yes to Enhanced Breast Cancer Detection® (EBCD®), it's included automatically at no extra time or radiation.

You're free to resume normal activities right away. A board-certified radiologist who specializes in women's imaging reads your results and sends them to your ordering provider. If additional imaging is needed, our office will call to schedule a follow-up diagnostic exam.
What to know before your Mammogram: Exam Prep | Borge and Ide Radiology

What to Expect at Your Mammogram Appointment

Serving Communities Throughout Rochester

Borg and Ide Imaging proudly provides screening mammography with Enhanced Breast Cancer Detection® (EBCD) to women throughout Monroe county — with convenient locations near where you live and work.

Prioritize yourself today.

Scheduling your screening mammogram takes just a few minutes.

Schedule Your Mammogram